"Society tries to steer you down a very defined path of norms. Some might say this is the road most traveled, made of bricks that have been compacted with the footsteps of mindless cooperation. Go against the grain, find your own path, and when you need inspiration always look to the ones in black. They are the rule breakers, the non-conformists, and the counter culture. Black Shirt isn't just our name - it's our philosophy against convention and homogenization. It's who we are, who we call our friends and what we strive to be - the ones that challenge the "norms" of the craft beer industry."